TRAINING[Date]
The Deload Is an Insurance Policy
Why backing off at the right time is what keeps you moving forward.
SFL program app & tracking
App, iLog & WhatsApp: 3 ways to train with me
APP
iLOG
WhatsApp
One system, three formats. All FREE.
Get the APP
Your Mag7 session set out for you. Log your reps, check in daily, and the app does the progression maths.
Use the iLOG training journal
Prefer pen and paper? The same system on the page. No phone, no signal, no excuses.
Chat on WhatsApp
Text in your sets, get your next session back. Training as easy as messaging a mate.
Free when you join
All unlocked the moment you're in!
Meditation sound clips
Wind down, recover and sleep better. Recovery is training too.
Sample
The full book
Every chapter of Strength For Life, in order, in the 
classroom.
The app demo
See the app in action and get first access as it rolls out.
The iLog journal
A printable logbook so you can run the whole system on paper.
The WhatsApp version
How to train by text, with a walkthrough of how the messages work.
The calculators
Protein cost per gram, plus the ultimate macro and calorie calculator.
Membership Benefits
Here's what you get when you join.
- Unlimited use of the Strength For Life appYour Mag7 sessions, daily check-in and the progression maths, all done for you.
- Beta test the iLOG and WhatsApp chatBe first to try the journal and the chat coach as they roll out.
- Steal my program and go it aloneTake the program and the app and run with it, with FREE ongoing membership of the tribe.
- Get coached by me, personallyJoin the community leaderboard for accountability, support and feedback, or join the small group coaching program and take your training and nutrition to the next level.
- Leaderboards and prizesExercise of the week for best form and technique, most PBs and longest training streak.
- Up to 30% offDiscounts on the best products and services I actually rate.
- Earn as you shareOur affiliate scheme pays commission just for sharing your progress on social media with your link.
- Live seminars and webinarsWorld-leading experts on training and nutrition, for the ultimate strength and fitness lifestyle.
- Early bird access to my booksFREE pre-launch chapters, and a heads-up on new articles as I write them.
Articles & Chapters
Read the opening. Get the rest free.
NUTRITION[Date]
The Great Calorie Con
What the calorie counters don't tell you, and what to focus on instead.
THOUGHT FOR FOOD[Date]
The Toxin That Feels Like Fuel
A chapter from Thought For Food on what we add to our plates without noticing.
TRAINING[Date]
Hyrox (Not Bollox) Training
How to train for Hyrox without wrecking the strength you've built.
NUTRITION[Date]
Peptides: the evidence, not the hype
Everyone online is selling them. Very few are reading the research.
INJURY[Date]
Strength vs contact sports: who really gets hurt?
People call lifting dangerous. So I put the injury data side by side.
All articles
- The Deload Is an Insurance PolicyTRAINING
- The Great Calorie ConNUTRITION
- The Toxin That Feels Like FuelTHOUGHT FOR FOOD
- Hyrox (Not Bollox) TrainingTRAINING
- Peptides: the evidence, not the hypeNUTRITION
- Strength vs contact sports: who really gets hurt?INJURY
- The Magnificent 7STRENGTH FOR LIFE
- The Dynamic DuoSTRENGTH FOR LIFE
- Oldest in the gymSTRENGTH FOR LIFE
DW
[Long-term client testimonial, in their own words]
[Client name], training with Danny since [year]
Who is CoachDW?
- 35+ years
- 45K hours
- 0 BS
- No fluff & bollox
Who is DW?
[Video: Who is DW]
Be one of the first 1,000.
{{membersFmt}} already in. The free bonuses, the full book and the Triple Whammy demos are waiting.
Free to join, takes 30 seconds.